NestFresh, a provider of sustainable, local, humane and natural eggs, has announced its seasonal spring 2021 packaging. The bright design is meant to appeal to consumers’ attraction to the warmer season and to celebrate a lighter state of mind. It is also meant to draw renewed attention to eggs, a favorite among high protein food items.

Eggs are one of the cleanest protein sources currently available to American families, notes NestFresh, with an average six grams of protein per egg while also being an ethical and humane source of protein. NestFresh started as a family company in Colorado in 1991, with its founders focused on creating an egg company focused on animal welfare and environmental sustainability.

NestFresh’s seasonal packaging arrived on retailer shelves in late March and will be available while supplies last.

It has become increasingly important for brands to be able to adapt as consumer needs change at a pace quicker than ever before. As a result, winning at the retail level requires brands to strengthen their agility and find new ways to prove their relevance. McKinsey’s latest research shows that agile businesses are 1.5 times more likely to outperform competitors on both financial and non-financial performance metrics, with frontline sales staff demonstrating 30% higher productivity. 

“Today, technology allows for short-run package design, which presents a unique opportunity for a specialty egg manufacturer like NestFresh,” shares Sotheary Hom, marketing manager for NestFresh. “By dialing into consumer sentiment, which tends to be lighter, more hopeful and brighter in the spring season, we hope to attract new consumers to the brand, helping high protein shoppers and families understand just how good a Non-GMO Project Verified, free range egg can taste.”

NestFresh believes raising happy hens is just one of many steps to cultivating healthy humans, and in turn, helping the communities it serves. The packaging has been designed to reflect that. The brand is also proud to support and partner with organizations across Florida, Georgia and North Carolina that have an impact on families most in need. The company is supporting community partners like Feeding South Florida, Second Harvest Food Bank of Metrolina, and more.

The company uses regional, family-owned farms to produce and supply farm fresh NestFresh eggs in a local, sustainable system. Each family farm in its network is a local business that shares NestFresh’s commitment to animal welfare and stewardship of the land. Every one of these farms is inspected by auditors committed to animal welfare. This ensures that every NestFresh farm across the country meets its high standards for happy, healthy hens, which translate to better products for the consumer.